Experience Roadmap

Research on Dynamic experience grasping

Experience | Research | Toolkit

Many methodologies have been frequently used for mapping out the user experience. However, these models and theories often measure people’s experience in a static state while experience is a dynamic process and should not be limited to a certain moment.

In the research, I explore the dynamic elements in experience that trigger the change. Based on that, Customer Journey Map, Emotion Capture Card and Mental Model as three representative methods are tested in a real case. The evaluation of their capabilities in capturing dynamics of experiences are presented as the evidence, for indicating how designers can map changing experiences overtime in a better way. Experience Roadmap as new way for experience-mapping is introduced.

Check here for the paper.

 

Presentation

 
Keynote Speaker at Design Conference, SIDeR 2017.

Keynote Speaker at Design Conference, SIDeR 2017.