Product-Service Ecosystem that offers millennials an honest and reliable support
Branding Strategy | Service Design | User Experience
Create a complete consumer experience that will enable L'Oréal Men Expert to recruit millennials through a new product and breakthrough service that leverage digital solutions and connected technologies.
L'Oréal Brandstorm Competition | Feb. 2017 - Mar. 2017
Team Members: Vinda Hardikurnia, Yee Jek Khaw, Sen Lin
We created a ecosystem that provides both product and digital service for urban male millennials which aims at helping them keep fit, fresh and stylish while also enhances the L'Oréal's brand personalities as Fit, Cool and Sharp.
Men grooming market
Wingman Product-service ecosystem
Subscription | Digital Portal
Brand Service Map
Senztech Analysis | Skincare ADVISER at your fingertips
Disposable microchip sensor patch that arrives with the monthly subscription box. It maps pore size, hydration, oil content and discoloration to provide timely skin care advice and tailor product selection for user through the mobile application.
Pocket Solutions | Quick energizing and repair solutions that fit the urban lifestyle
Anti-fatigue and After-shave formula repackaged as wipes for on-the-go use. It offers portability and ease of use for the fast-paced urban male.