SEN LIN is an experience designer / researcher exploring the intersection of business & social practice through a strategic lens 🥨


>> I worked closely with organizations helping them craft decision-making for long-term goals

Inspiration Playground

2018 / Strategic Design

🔋Strategic Advice to Adidas Digital Design Transition


2016 / Strategic Design

✈️Entering New Market Strategy for KLM Royal Dutch Airlines


>> I’m keen on researching (future) social & urban issues through design speculation

Hinting Civic Futures

2018- / Speculation, Design Research

🏭A Design Practice Re-envisioning Urban Development

Thing-Centered Design

2018 / Toolkit Design, Website Design

🧸Toolkit for Researching and Designing from a Thing Perspective


There's a million things I haven't done, but just you wait, just you wait