大家的森林 / Everyone’s Forest
新华书店品牌策略创新 / brand strategy for xinhua bookstore
品牌策略 Brand Strategy | 服务设计 Service Design | 市场营销 Market Campaign
The physical bookstores in the era of the new Internet economy have been greatly affected, and the demand and cognition of the physical bookstores are constantly changing. As a cultural brand, Xinhua Bookstore hopes to establish a new brand positioning in the changing environment, attracting user traffic and increasing market share. This project is a personal practice with an open theme. Project is in Chinese.