大家的森林 / Everyone’s Forest

新华书店品牌策略创新 / brand strategy for xinhua bookstore

品牌策略 Brand Strategy | 服务设计 Service Design | 市场营销 Market Campaign

 

新经济互联网时代下的实体书店受到极大的冲击,而人们对于实体书店的需求与认知也在不断发生变化。新华书店作为文化的金字招牌,希望在变革的大环境下确立新的品牌定位,吸引用户流量并增加市场份额。此项目为开放主题的个人短项目。

The physical bookstores in the era of the new Internet economy have been greatly affected, and the demand and cognition of the physical bookstores are constantly changing. As a cultural brand, Xinhua Bookstore hopes to establish a new brand positioning in the changing environment, attracting user traffic and increasing market share. This project is a personal practice with an open theme. Project is in Chinese.